THOUGHTFULLY MADE

To counter this inconsistency, The Dog Man® created The Dog Man’s Choice — a scientifically formulated range of high-meat, peptide-enhanced diets made to deliver consistent, premium nutrition.

From Peptide Plus™ for advanced skin, coat, and joint care, to the Superior Range (65% meat) for total body health, the Select Range (50% meat) for balanced performance, and the Hypoallergenic Range (35% meat) for sensitive digestion — every recipe is backed by nutritional science and decades of canine expertise.

Each formula replicates the natural ancestral diet, using responsibly sourced ingredients and advanced peptide technology to promote digestion, mobility, and vitality.

This is nutrition you can trust — honest, functional, and purpose-built for the dogs that share your life.

Banner acred
Premium-dog-food

WHAT NUTRITION DOES MY DOG REALLY NEED?

Your dog’s health and happiness depends on you and the food you choose.

Our range of super-premium, grain-free, and peptide-enhanced meals is rich in freshly prepared meat and easy-to-digest carbohydrates — delivering a nutritionally complete dry food diet crafted to the highest standards.

eco-bags

VET APPROVED, GRAIN FREE AND NOW FULLY COMPOSTABLE

Endorsed by Veterinary professionals throughout the UK

Our recipes are expertly crafted and recommended by Vets for their exceptional nutritional quality. This delicious, specially prepared blend provides a natural diet that’s gentle on digestion and rich in essential nutrients for overall wellbeing. Your dog will love every meal — and you’ll love the results. All our Grain Free recipes are now available in fully compostable eco-friendly bags, supporting your dog’s health and the planet.

WHAT WE OFFER

home-page-icons_vbv

DPD TRACKING ON ALL DOG FOOD ORDERS.

Order now for delivery within three working days.

home-page-icons_vbv copy 2

100% BRITISH DOG FOOD

We use only high quality and specially selected ingredients.

dog-food-choice-01

A GREAT CHOICE FOR ANY DOG

Our delicious range not only tastes good but it’s nutritionally balanced too.

What our customers say

  • We spoke briefly a few months ago about our new dog Basil. He’s put on 2.7 kgs, his coat is shiny, and he’s full of energy since starting on your food. The vet said he’s the perfect weight now. Thank you Craig The Dog Man's Choice.  

    Emma Smith
  • I have moved over to The Dog Man’s Choice fish and potato. To be completely honest I cannot believe the difference as my dog loves this food. Before trying The Dog Man’s choice I had tried lots of different kibble, plus tinned meat and even a raw food diet but my dog just wasn’t that interested.    Until I tried the fish and potato my dog wasn’t eating it’s full daily allowance. On the first day of having the fish and potato my dog ate her full daily allowance and has done since I got the food 8 days ago.    Another dog sniffed out the fish and potato whilst I was out walking my dog and would not leave me alone. After asking the owner if I could feed her dog I gave some to this Labrador and again the Labrador loved the food. The owner had treats but the Labrador kept coming back to me for more. The owner then said my dog prefers your treats to mine. I then informed the owner that it was kibble not treats.  So for me that is a true testament on the quality of this fish and potato kibble.  So I can’t imagine swapping to anything else as I’ve tried the rest but I’m sticking with the best.    Thanks again Craig.  Regards  Stuart Ayre 

    Stuart Ayre
  • What can I say, a business that ticks all the boxes! First class service from start to finish and an absolute pleasure to work with for our dog food requirements.

    Delivered to my door in Dundee, on time every time!
    Many thanks to Craig for an excellent service.
    Alastair Brookes
  • I've had problems with Bean my pet labradors ears for at least 2 years, she kept getting ear infections and the ear canal was inflamed. I've been feeding Bean on The Dog Man's Choice Allergy X for 2 months now. I took her to the vet a couple of weeks ago and amazingly, no ear infection and no inflammation, I am really pleased.

    Diane Cartwright
  • I have been using The Dog Man's Choice Dog food for 3 weeks now and already I have seen a massive difference with my boys. Kai has been on the Allergy-X version as recommended by Craig because he has always suffered with Eczema. After only 3 weeks this has mostly cleared up and he has had no new outbreaks. He seems a lot happier now that he is not being irritated and the licking and scratching has reduced dramatically. Ta-Shi has been on the Salmon & Potato meal and his coat has also become shinier and a lot softer. Clearly this food has changed the health of my dogs and I don't think I will ever go back to my previous brands. Their stools have also reduced in size and are a lot easier to clean up which makes me happy too!  

    Barbara Jackson
  • Thanks so much for your expert advice.  Since we have been feeding our GSD (Tara) with the Fish & Potato with Allergy x dog food recommended by you she has stopped scratching completely. Previous to this we had tried everything, visiting our vet regularly with little improvement.  Thanks again. Roger Pearshouse, Stafford, Staffordshire

    Roger Pearshouse

FOOD FOR DOGS LARGE AND SMALL

Our complete high meat dog food range satisfies big appetite and gives puppies the best possible start. From growth and development to long life vitality, The Dog Man’s Choice provides balanced peptide enhanced nutrition for every breed size and stage.

0